The productions and the material of the project
EXPERTISE: RECORDING AND IDENTIFICATION OF ACTIVITIES (THEN AND NOW)
This joint activity was carried out by an external collaborator for this specific field of expertise.
The recording expertise included:
• Theoretical Framework
• Current status
• Thematic Maps-Thematic Routes
• Conclusions - Findings
The proposed model for the organization, management, and operation of each area’s destination, as well as the developmental potential of the ancient theaters as recorded and evaluated in the expertise study, was deemed to strategically follow the principle: all resources, one product.
MARKETING PLAN
The Marketing Plan, prepared by an external collaborator, serves as a useful “tool” that enables the project partners to assess their actual capabilities within a market environment, identify and categorize the audience groups to which they can offer services, and evaluate the strengths and weaknesses of the new tourism product.
It consists of two parts—one general, covering the tourism product of the network, and one specific, covering the individual products of the network by each participating region, which include the following stages:
Stage 1: Environmental Analysis
Stage 2: Strengths‐ Weaknesses Opportunities ‐Threats Analysis (S.W.O.T.)
Stage 3: Selection of Target Markets
Stage 4: Marketing Goals
Stage 5: Action Plan
